Our MS in Strategic Communication is designed to meet the needs of both full-time students and working professionals. Take up to four classes per semester to earn your master’s degree in 12–14 months, or lighten your workload to accommodate your busy
schedule and still complete the program in three years or less.
To earn your degree, you will need to complete a minimum of 36 credits beyond your bachelor’s degree. That includes 30 course credits and 6 credits of internship or thesis. Within that framework, you will have the opportunity for a number of electives
to personalize your communication curriculum.
If you want to pursue the applied track in preparation for your communication career, you will need the six-credit internship as part of your curriculum.
The research track gives you the preparation you need to continue your studies at the doctoral level. The research track requires the six-credit thesis.
The remaining 15 credits (five classes) can be taken as electives. The Department of Communications Media offers a number of options, which help you further specialize your studies to fit your professional goals and interests.
The program accommodates both full-time and part-time students. Full-time students normally take 12 credits per term (fall, spring, and summer) and can finish the program in one year.
Part-time students have the option of doing one to three courses per semester and have up to five-years to complete the program. Students should consult with the program coordinator on possible options and timelines.
A suggested sequence of courses for full-time, enrolled students:
Provides students a solid foundation of the study of strategic communication with emphasis on organizational communication theories, strategic storytelling, participatory media, and online media’s impact on behaviors and attitudes. Students will learn
key elements of the field, analyze and evaluate messages for their strategic communication effectiveness, and create and present examples of Strategic Communication in written and oral presentations. This course will provide an overview of discipline
specific applications of strategic communication.
Prepares students to write goal-driven messages aimed at promoting action across a wide variety of media platforms. Students evaluate and write strategic communications documents for communication platforms, including in-person, online, and on-air.
Focuses on the planning, development, and production of multimedia for strategic communication. Particular focus is placed on both the function and promotion of interactions between developer and the target audience with the goal of creating media that
both provide content and motivate and equip audiences to respond with user-generated content.
Prepares students to become strategic communicators. Students will be engaged in content about interpersonal communication, group dynamics, problem-solving, and conflict resolution to become effective strategic communicators in the field. Course content
will help students identify challenges, develop solutions, and use appropriate presentation techniques to solve organizational problems.
Introduces students to the theories and practices involved in understanding the creation of persuasive messages, or messages intended to influence people’s attitudes, behaviors, and opinions through all forms of media and interpersonal discussion. This
course will look at how people process persuasive messages and the subsequent effects of these messages. This course will explore theories of persuasion, attitude change, and message design that can be used for message creation.
Prerequisite: COMM 513
Exposes students to the current and evolving terminology for online distribution of media campaigns. The course will require students to study successful and unsuccessful campaigns of the past. Students will then plan and develop a media campaign that
is strategically targeted to a narrow audience and delivered and promoted via online media.
Exposes students to the complexities of strategic communication for global organizations, with an emphasis on leadership and management of communication. Students will be engaged in research, discussion, and writing to gain an understanding of how organizations
develop information for a multicultural and global audience, both internal and external. Includes analysis of ethical, legal, political, and social communication issues around the globe. Skills and practices learned in this course will be transferable
to multiple contexts of globally oriented communication.
Prerequisites: COMM 512, 513
Prepares students to write and produce strategic messages at the professional level and to meet the needs of employers in internships and careers. Using theory, research, writing, and production concepts from previous coursework, students will be engaged
in the purposeful creation of strategic communication products that meet the needs of organizations and audiences.
Explores the challenges of communication during crisis situations and emphasizes the practical and theoretical applications of communication strategies used by companies, organizations, and governmental bodies during headline-grabbing crises. The course
focuses on the issues relevant to planning, developing, and executing of crisis communications plans. Students will explore communication and media relations techniques for communicating with stakeholders during a crisis. Cases discussed will examine
crisis situations in business, political, educational, and non-profit settings.
Prerequisites: Department Permission
Provides a broad overview of the diverse perspectives and approaches to strategic communication. Using theory, research, writing, and production concepts from previous coursework, students will be engaged in the purposeful creation of strategic communication
products or a research project that reflects the goals of the MS in Strategic Communication program. This project-driven course provides a capstone course experience for students in the Master of Science in Strategic Communication.
Provide students with a survey of communications role in politics and the political process. An interdisciplinary exploration of the field will explore the role of communication in and through legislative processes and outcomes, political campaigns and
debate, news media, civic engagement, public opinion, political discourse and political identity construction.
Explores the role of communication campaigns in the area of public health. Students will develop the skills necessary to use media strategically to advance persuasive health messages through design, production and dissemination. Applies communication
theory to the promotion of health messages.
Prerequisites: COMM 713, departmental approval
Provides for a summer experiential education experience in a professional setting. This faculty-supervised experience may include placement at approved academic, business, nonprofit, governmental, or other organizations in a department or area related
to the goals of the MS in Strategic Communication. Students will complete 240 work hours for this six-credit culminating experience.
Prerequisites: COMM 715, department approval
Requires students to design, develop, and execute an original research study in an area related to strategic communication. The culmination of the research will be a written thesis.
MS in Strategic Communication Handbook
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