Jin Su, associate professor of fashion merchandising, presented
two research studies at the 2015 International Textile and Apparel
Association (ITAA) Conference, which was held in Santa Fe, New
Mexico, November 9–13, 2015.
The first study, titled "Brand Personality, Consumer Satisfaction,
and Loyalty: A Perspective from Denim Jeans," fills a gap in
literature by focusing on the relationships between brand
personality, consumer satisfaction, and loyalty in the context of
denim jeans brands.
The second study, "Factors Affecting
Taiwanese College Students’ Brand Loyalty towards Fast Fashion," aims
to empirically investigate the factors affecting consumer’s fast
fashion brand loyalty from an international perspective by examining
Taiwanese young consumers’ perceptions of and loyalty towards fast
The International Textile and Apparel Association (ITAA) is a
professional, educational association composed of scholars,
educators, and students in the textile, apparel, and merchandising
disciplines in higher education. ITAA advances excellence in
education, scholarship, and innovation and their global
Su has served as the chair for ITAA's Textile and Apparel
Industries Track for four years, and she is a cochair elect for the
2016 ITAA Conference Abstract and Paper Review Committee.