Su Presents Two Research Studies at International Textile and Apparel Association Conference

Posted on 11/30/2015 1:05:01 PM

Dr. Jin SuJin Su, associate professor of fashion merchandising, presented two research studies at the 2015 International Textile and Apparel Association (ITAA) Conference, which was held in Santa Fe, New Mexico, November 9–13, 2015.  

The first study, titled "Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans," fills a gap in literature by focusing on the relationships between brand personality, consumer satisfaction, and loyalty in the context of denim jeans brands. 

The second study, "Factors Affecting Taiwanese College Students’ Brand Loyalty towards Fast Fashion," aims to empirically investigate the factors affecting consumer’s fast fashion brand loyalty from an international perspective by examining Taiwanese young consumers’ perceptions of and loyalty towards fast fashion.

The International Textile and Apparel Association (ITAA) is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. ITAA advances excellence in education, scholarship, and innovation and their global applications. 

Su has served as the chair for ITAA's Textile and Apparel Industries Track for four years, and she is a cochair elect for the 2016 ITAA Conference Abstract and Paper Review Committee.