To use or not to use, that is the question.
Social media can offer a wide range of results depending on what goal your department is attempting to reach. Therefore, there are a few good reasons to want to use social media, but there are also reasons why you should not. The table below outlines the reasons for and against setting up and engaging in social media.
If you determine that it will be beneficial to engage in social media, you’ll need to choose which network or networks will be best to achieve your goals. The Choosing the Right Network section will help you determine your audience, your goals, and the best network for you.