To give your efforts on social media a focus, you should determine a goal and which network will best help you achieve it.
To do so, consider the following questions:
Answering these questions will help you decide which network would best fit your department or organization. Compare your goals to the networks using the chart, below.
Another factor when choosing a social network is time. How much do you have to maintain it? Find out how much time it takes for each network to be successful.