Department of Hospitality Management faculty members Stephen Shiring, EdD, MBA; Yasong (Alex) Wang, PhD; and Nicole Buse, DEd are together completing the certification in hotel industry analytics and certification in advanced hospitality and tourism analytics train-the-trainer workshops from STR SHARE Center, 735 East Main Street Hendersonville, TN 37075 USA, the global source for benchmarking and forecasting data.

Hotel analytics have become an increasingly important skill for professionals as revenue managers, general managers, corporate staff, and research professionals. The certification in hotel industry analytics is the only hotel-related certification which is a globally recognized professional credential that validates advanced knowledge in hotel industry analytics, including foundational metrics, analyzing various types of hotel and market-level data, and how to make data-driven decisions based upon that analysis. Definitions and terminology, formulas, and methodologies used by the lodging industry are learned.

The CHIA certification includes the following sections:

  • Hotel Industry Foundations
  • Hotel Math Fundamentals, the metrics used by the hotel industry
  • Property Level Benchmarking
  • Hotel Industry Performance Reports and Data

The CHIA has been recognized by the AH&LA, HFTP, ICHRIE, IoH, and PATA.

The certification in advanced hospitality and tourism analytics expands upon the foundational CHIA content to offer the most comprehensive training on advanced analytics. Professionals with this certification stand out among their peers in hospitality and tourism programsbringing their research to interviews and providing STR with incredible testimonials.

The CAHTA introduces the four most popular types of hospitality and tourism research projects.One learns the step-by-step instructions on how to create comprehensive, industry-quality research projects. They gain thorough, hands-on experience analyzing data, visualizing their findings, and presenting their results. Detailed case scenarios and templates are reviewed.

The CAHTA includes the following sections:

  • Hospitality and Tourism Research
  • How to Conduct a Market Study, Impact Analysis, Economic Analysis, and Feasibility Study

The Department of Hospitality Management is accredited by the Accreditation Commission for Programs in Hospitality Administration.