MS in Strategic Communication

  • MS in Strategic Communication

    The Master of Science in Strategic Communication is a 36-credit program designed to serve current and aspiring communication professionals by combining writing, research, and production. The program prepares students to pursue a variety of careers in professional communication including crisis communication, communication management, political communication, health communication and strategic online messaging. Students will complete a core of required courses (15 credits) that will include: Theories and Principles of Strategic Communication, Writing for Strategic Communication, Multimedia Content Development and Production, and Elements of Research. The program offers an additional 15 credits of elective courses. The remaining courses will be chosen from one of two tracks, an applied track and a research track. The applied track includes a six-credit internship and the research track includes a six-credit thesis as the culminating experience.

    Program Requirements

    The Master of Science in Strategic Communication is a 36-credit program designed to serve current and aspiring communication professionals by combining writing, research, and production. The program prepares students to pursue a variety of careers in professional communication including crisis communication, communication management, political communication, health communication and strategic online messaging. Students will complete a core of required courses (15 credits) that will include: Theories and Principles of Strategic Communication, Writing for Strategic Communication, Multimedia Content Development and Production, and Elements of Research. The remaining 3 credits of the core will include advanced research or advanced production, depending on the track the student chooses, either applied or research track. The applied track will require Advanced Strategic Writing and Production and an Internship. The research track will require Advanced Research in Strategic Communication and a thesis. An additional 15 credits of elective courses will include topics such as Crisis Communication, Health Communication, Global Strategic Communication and Persuasion. The program will provide an option for a six-credit thesis or internship as the culminating experience. The research track is designed to prepare students for doctoral study.

    I. Core Courses (15 credits)
    Course Number Course Name
    COMM 511
    Theories and Principles of Strategic Communication
    COMM 512
    Writing for Strategic Communication
    COMM 513
    Multimedia Content Development and Production
    GSR 615
    Elements of Research
    COMM 713
    Advanced Strategic Communication Writing and Production (or)
    COMM 715
    Research and Professional Development in Strategic Communication
    II. Elective Courses (15 credits)
    Course Number Course Name
    COMM 611
    The Strategic Communicator
    COMM 612
    Persuasion
    COMM 613
    Strategic Communication and Online Media Campaigns
    COMM 712
    Global Strategic Communication
    COMM 714
    Crisis Communication
    COMM 720
    Political Communication
    COMM 745
    Health Communications
    III. Thesis/Internship (6 credits)
    Course Number Course Name
    COMM 793
    Internship (or)
    COMM 795
    Thesis