Web analytics show that our new websites are outperforming their predecessors in almost every way.
Most encouraging is the figure for Total Undergraduate Admissions Page Value, our best measure of the undergraduate admissions activity.
For each completed website, we measure its performance for the first 90 days after relaunch, and compare that with the performance of the same site during the same 90 days one year prior. The figures above combine the statistics for all sites that have been live for more than 90 days.
The measures used to judge website performance may be unfamiliar. Here’s a quick rundown of the measures we use.