Download the current version of the Video Content Template.
Here’s how to make sure your video is where Web users expect to find it.
You’ve got a great video and you’ve got the right format. You’re ready to go, right?
Not so fast. What good is a video if people don’t watch it? And to get viewers, first you’ll have to be found.
YouTube search doesn’t really search videos. It searches the text associated with those videos. (This text is often called metadata.)
Where does that text come from? You. YouTube can’t (yet) really understand what’s being said inside your video. That means that if you want people to find your video, you need to take some time to create useful text to go with your video.
Keywords are the terms people use when they search YouTube or Google. Keywords aren’t the only thing that gets a video found. But if a user searches for elephant, she won’t find your elephant video unless the word elephant appears in the text associated with your video.
If you choose your keywords before you write, you can make sure those keywords appear throughout your text and increase your chances of getting found.
What should your keywords be? Fill in the blank:
“When people search for ______ they should find my video.”
If you need help choosing keywords, the Google Keyword Research Tool and Google Insights for Search can help you get ideas.
The Video Content Template is an Excel document that collects all the text you need to get your video found. You can download it at the top of this page. It includes advice on what to put for each piece of text. Here’s a bit of additional advice.
Some ideas for tags:
Do not put in tags that don’t apply to your video in hopes that they will make your video more popular. That is, don’t use tiger moms as a tag unless your video is actually about tiger moms. (Using misleading tags and terms is known as keyword spamming.)
Provide an address to associate with your video. This could be:
Location-based searches of videos is already happening via services like Google Earth, and providing this information will help your videos get found in the future.
Use the production date. In other words, if the video was produced in 2016, give us that date.
List any pages we should link to. We’ll add this link to the bottom of your description.
If available, a transcript can really help your video get found. The Digital Team can provide it to Google for use as captions, which not only helps the hearing impaired—it also makes every word of your video available for searching.
For a transcript, provide us the words said in the video, without dialogue tags:
A group of related videos can be grouped into a playlist. For instance, here’s a playlist of speeches from the May 2018 Commencement.
If you’ve got a series of videos you’d like to have appear as a playlist, you’ll need to provide with some information on the whole series: