Social media—services such as Facebook, Twitter, and LinkedIn—can help you market your department. They can also take valuable resources away from strategies that may be more effective.
We are not saying that you should not use social media as part of your marketing strategy. Many IUP departments are already using social media (you can see a list at IUP’s Social Media page). But before you get started, you do need to make sure you understand why you want to use social media, what it can or can’t do, and the amount of time it will take to use it effectively.
While a full discussion of effective social media strategies is beyond the scope of this guide, here are some things to consider before starting a social media campaign:
That said: If you do decide to use social media, let the Digital Team know about it by filling out the Register IUP Social Media form.