Different areas of the page have different sorts of links on them. Use them correctly:
Being consistent about how we use these areas helps users orient themselves in the imaginary space of the website. From any page on the website, there are three directions in which a user can go:
For each of these directions, we have a specific region of the page:
Notice that it is the workarea location of the page, not its importance, that places a page on the menu.
If you have a page that is particularly important, there are a number of ways to highlight it. Department homepages are always highlighted in the navigation. Other strategies include using page elements such as the “call to action” box, the “spotlight”
box, etc. See Use Page Elements to Highlight Content for more information.