Make sure that content you especially want your visitors to see on the page is visible without scrolling.
Don’t take this to mean that visitors won’t scroll. They will, especially if they can see that there is more content below to scroll to. But there is still power in making sure that the first thing they see on the page is the thing you most want them to see. Placing a large picture—or carousel—at the top of your page can make additional content on your page invisible to users. Hiding this content makes it less likely that users will see it, and less likely they will scroll down to it.