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Digital Team
How To
Best Practices
Best Practices for Content
Keep Multiple Audiences in Mind
Keep Multiple Contexts in Mind
Have a Refresh Schedule
Avoid Repeating the Same Content in Different Places
Develop Boilerplate Content
Make Effective Use of Your News Feed and Events Calendar
Make Sure Your Faculty Know How to Use the “Suggest a News Item” Form
Develop Quality Content about Each Major or Program
Write for On-Screen Reading
Write Useful Summaries
Avoid Acronyms and Abbreviations
Use Meaningful Styles
Use Quality Photography That Tells Your Story
Use Video and Audio Where Appropriate, but Also Provide Alternative Content
Best Practices for Marketing
Know Your Goal and Measure It
Know What Makes Your Department Unique
Promote Your Website, On and Off Line
Coordinate Off-Line Ad Campaigns with Your Website
Use Clear Calls to Action
Use IUP’s YouTube Channel
Make Sure Your Website Is Ready before Investing Time in Social Media
Follow Advertising Best Practices
Architecture and Design
Only Web Pages Go on Menus
Limit Menus to about Ten Items
Make Your Naming Conventions Consistent with the Rest of the Site
Make Your Navigation Conventions Consistent with the Rest of the Site
Avoid Workarounds for Content Organization
Consult the Web Team about Creating New Sections of Your Website
Use Your Highlights Collection to Feature Otherwise Hidden Content
Use Page Elements to Highlight Content
Choose What You Need Your Homepage to Do
Keep Important Content above the Fold
Technical Best Practices
Use HTML Content
Don’t Open New Windows
Don’t Delete Content Blocks: Reuse Them
Before Deleting, Do a Link Search
Use Quicklinks for CMS Content
Use Styles and Structural Elements According to Their Meaning
Don’t Use Tables for Layout
Use a Supported Browser for Editing
Introduction
Checklist
Appendix: Ideas for Website Content
Attend IUP
Help Students Now
Best Practices
A Guide to Making Your Department Website More Effective
Introduction
Checklist: What to Do If You Don’t Have Time to Do Much
Best Practices for Content
Keep Multiple Audiences in Mind
Keep Multiple Contexts in Mind
Have a Refresh Schedule
Avoid Repeating the Same Content in Different Places
Develop Boilerplate Content
Make Effective Use of Your News Feed and Events Calendar
Make Sure Your Faculty Knows How to Use the “Suggest a News Item” Form
Develop Quality Content about Each Major or Program
Write for On-Screen Reading
Write Useful Summaries
Avoid Acronyms and Abbreviations
Use Meaningful Styles
Use Quality Photography That Tells Your Story
Use Video and Audio Where Appropriate, But Also Provide Alternative Content
Best Practices for Marketing
Know Your Goal and Measure It
Know What Makes Your Department Unique
Promote Your Website, On- and Off-line
Coordinate Off-line Ad Campaigns with Your Website
Use Clear Calls to Action
Use IUP’s YouTube Channel
Make Sure Your Website Is Ready Before Investing Time in Social Media
Follow Advertising Best Practices
Site Architecture and Design Best Practices
Put Every Page on a Menu
Limit Menus to about Ten Items
Make Your Naming Conventions Consistent with the Rest of the Site
Make Your Navigation Conventions Consistent with the Rest of the Site
Avoid Workarounds for Content Organization
Consult the Web Team about Creating New Sections of Your Website
Use Your Highlights Collection to Feature Otherwise Hidden Content
Use Page Elements to Highlight Content
Choose What You Need Your Homepage to Do
Keep Important Content above the Fold
Technical Best Practices
Use HTML Content
Don’t Open New Windows
Don’t Delete Content Blocks: Reuse Them
Use Quicklinks for CMS Content
Use Styles and Structural Elements According to Their Meaning
Don’t Use Tables for Layout
Use a Supported Browser for Editing
Appendix: Ideas for Website Content