American Marketing Association

  • Mission of Organization

    The mission of IUP’s Collegiate Chapter of the American Marketing Association (IUP AMA) shall be to educate students about the opportunities available to them within the various facets of the marketing field. The organization will encourage networking between students, faculty, and business professionals. This will be enhanced through tours, guest speakers, networking events, competitions, and coordination with faculty.

    How to Join

    All students are welcome to join IUP AMA. To join, contact the president or vice president (info listed below). Information is regularly updated on our bulletin board in Eberly on the fourth floor outside the Marketing Department. Join us on Crimson Connect, Twitter, Instagram, and Facebook to stay updated on upcoming meetings and events.

    Requirements of Members (Membership Fees, Attendance, etc.)

    Membership dues of $75 (national AMA and IUP AMA) are good for one full year. To join the national AMA, visit AMA.org and click on Membership to join AMA for $50. Turn in $25 collegiate chapter dues to the treasurer in cash or by a check made out to IUP American Marketing Association.

    Note: All collegiate chapter members must become a member of the American Marketing Association national organization.

    Participation (Point System)

    We want to reward members who help out, so a point system has been established to encourage participation within the organization. Points are granted by volunteering for community service, assisting with fundraisers, and attending social events, meetings, guest speakers, and company tours.

    Members must earn at least eight points per semester to be considered an active member. Members that achieve at least 15 points before the end of each semester will receive a reward.

    Graduating seniors must earn at least eight points per semester to receive a cord for graduation.

    Spring 2020 Meetings and Events

    Crimson Connect

    Weekly meetings are held in Eberly 211 at 8:00 p.m. unless otherwise noted.

    • Wednesday, February 12
      • Meeting, Eberly 211 at 8:00 p.m.
      • AMA Marketing Week (Feb. 24–27)
        • Monday, February 24 at 5:00 p.m.
          • Location: Eberly (Room Number TBD)
          • Social Media Workshop with Tessa Lukesh, Social Media Strategist at IUP
        • Tuesday, February 25 at 5:00 p.m.
          • Location: Eberly (Room Number TBD)
          • Professional Branding and LinkedIn Workshop with Jason Wendel, Incoming Leadership Acceleration Program Associate at Highmark Health
        • Wednesday, February 26 at 5:00 p.m.
          • Location: Eberly (Room Number TBD)
          • Interview Tips Workshop with Jill Thomas, Talent Acquisition Manager at Enterprise Rent-A-Car
        • Thursday, February 27 at 5:00 p.m.
          • Location: Eberly (Room Number TBD)
          • Digital Marketing Workshop with Patty Price, Patty Price, Talent Acquisition and Culture Coordinator at WebpageFX
      • Wednesday, March 18
        • Meeting, Eberly 211 at 8:00 p.m.
      • Wednesday, April 1
        • Meeting, Eberly 211 at 8:00 p.m.
      • Wednesday, April 8
        • Take Back the Night at 8:00 p.m.
      • Wednesday, April 15
        • Meeting, Eberly 211 at 8:00 p.m.
      • Saturday, April 18
        • Into the Streets - Time/Location TBD
      • Wednesday, April 22
        • Sheetz Corporate Office Trip
      • Wednesday, April 29
        • Meeting, Eberly 211 at 8:00 p.m.

    Member Quotes about the Value of the Organization:

    “AMA taught me what it meant to be a leader and develop the skills needed for my future. From networking with marketing professionals, to managing a team, to planning professional development trips, AMA allowed me to step outside of my comfort zone and grow both individually and professionally.”
    —Ashley Reynolds, former AMA president

    Officers
    Role Name Email
    Advisor Charlene Bebko
    Charlene.Bebko@iup.edu
    President Tyra McGarvie
    J.M.Braddick@iup.edu
    Vice President Renee Rectenwald
    K.A.Mest@iup.edu
    Secretary Giannina Martyn
    T.L.McGarvie@iup.edu
    Treasurer Jayden Thomas
     J.E.Thomas@iup.edu
    Events Coordinator
    Caleb Sipos
    N.M.Munion@iup.edu
    Marketing Coordinator
    Annalise Tortorella
    E.R.Kostelnik@iup.edu