Marketing Program

Marketing Program

The non-credit Marketing Program is designed for individuals who have or anticipate having sales, advertising, marketing, promotion, public relations, and e-commerce responsibilities within an organization. The program will provide participants with tools and techniques to develop sales, advertising, and marketing tactics and strategies, prepare implementable plans, and participate in real-world case studies to increase their knowledge and decision-making skills in their organizations.

The Marketing Program is a 30-hour program consisting of six sessions:

  • Marketing Basics
  • Marketing Research
  • Advertising and Branding
  • Personal Selling
  • E-Commerce
  • Marketing Strategy