Tami DotterVice President of Consumer Insights

CRM for Tommy Hilfiger North America

Tami Dotter is the vice president of consumer insights and CRM for Tommy Hilfiger North America. Tommy Hilfiger is a globally renowned fashion brand distributed in over 100 countries. Tami currently oversees customer insights, marketplace trends, analytics, and marketing operations that help drive business decisions across all business functions from design to media. Tami is standing up a new consumer insights function to infuse market trends into the day-to-day business decisions.

Before Tommy Hilfiger, Tami spent four years at Ralph Lauren in NYC as the director of channel engagement. She partnered with channel stakeholders, including retail stores, outlet stores, e-commerce, and Club Monaco, as well as their European counterparts to develop customer experiences based upon data collected and appended through multiple sources. While at Ralph Lauren, Tami worked on priority projects such as the development and testing of a custom clientele solution, advanced modeling, and defining new customer segmentations.

The first seven years of Tami’s professional career began at Paul Fredrick MenStyle located in Fleetwood, Pennsylvania. She cut her teeth working her way through programs, including ad media placement, catalog, email, and finally overseeing all CRM programs for the company. In 2014, a browser-based email program developed by Tami earned a Marketing Sherpa Award. Through her time at Paul Fredrick, she learned and fostered her passion for database marketing which has fueled the rest of her career.

Tami completed her MBA with a focus on finance and marketing from Indiana University of Pennsylvania where she also received her bachelor’s degree with a major in marketing and minor in management, gaining the distinction of summa cum laude. While attending the Eberly College of Business, Tami was a member of the Student Marketing Association, including a term as VP.