David Mastovich '87, M'92President and CEO


Author and marketing trailblazer David M. Mastovich has helped CEO's transform their messaging and improve their Marketing ROI for more than two decades.

After leading marketing efforts among major Pittsburgh healthcare and higher education players, Mastovichoften described as a maverick leaderstarted his own company, MASSolutions, in 2002. His vision was to create an integrated marketing firm different from the rest, leveraging both the art and science of marketing to achieve game-changing results.

As president and CEO, Mastovich leads a team dedicated to helping companies gain a competitive edge by creatively telling their stories to their key target audiences.

Mastovich was recently named Top 100 People in Pennsylvania Business Central, which recognizes Pennsylvania business leaders who positively impact area industries statewide for more than 20 years. He is also a member of the board of directors for MSPA North America, one of the country's largest market research associations.

He's author of the book Get Where You Want to Go Through Marketing,Selling and Story Telling, and his column/blog, Light Reading, has been featured in over 50 media outlets with readership of more than one million. Dave is also host of the No BS Marketing Show, an interview-based podcast that tells the success stories of regional and national leaders through their own words.

Dave is also an adjunct faculty member in the Marketing Department of his alma mater, Indiana University of Pennsylvania, and is a nationally recognized speaker, including serving as a Vistage International presenter and a member of the National Speaker Association.

Updated 2016