Seema Batra ’94
Director of Customer
Experience, Senior Vice President Retail Banking
PNC Financial Services
Group, Inc.
Seema joined PNC in September of 1997 at the Customer Care
Center. From the success she had, shortly, she moved on to PNC’s retail network
in the Pittsburgh market. Seema spent 12 years in the Pittsburgh market
managing local branches. These branches included the Flagship 5th & Wood
branch and other banking centers. From 2007–10, Seema was in a regional
manager role in the Laurel Highlands Region, where she was instrumental in the
National City Conversion as a partner during all four conversion waves.
In 2010, Seema moved on to the Strategic Initiatives Office as a
customer and employee care manager for Flagstar and RBC Conversions. She led
over 200 customer impacts and the parking lot management for the conversion
weekend to mitigate any customer impacts. The conversion transitioned into
Serving Customer Tomorrow projects—such as the Thick and Thin markets which
included 30 market projects for retail. Before moving on to her current role,
Seema implemented the pilot for Universal Branch Transformation–Customer and
Employee Strategy which kicked off the retail transformation currently in
progress.
Since 2012, Seema has been the multi-channel director of
Customer Experience for the Out of Bank Multi-Channel sales teams in retail
banking. Seema works on cross-channel initiatives for five different retail
channels and integrates both customer and employee experience by aligning them
to the Human Sigma Operating Model from Gallup Consulting. She works closely
with the channel managers, product and marketing teams, other line of business
service partners. Seema is passionate about engaged employees to help drive the
business outcomes, and uses several tools and resources from Gallup to create
consistency in engagement.
Seema has won multiple Circle of Excellence Awards, a Gallup
Great Workplace Manager Award, and other PNC awards during her tenure in the
network. Seema is the president of the Asian American Employee Business
Resource Group (EBRG), Pittsburgh Chapter, launched by her in 2012. EBRG’s are
PNC’s internal employee communities and its mission is to integrate workforce,
workplace and marketplace and make diversity intentional in the corporate
culture.
In 2015, Seema has won the Diversity Individual Champion Award
for her contribution to Diversity. Seema is certified as a women’s business
advocate, a supporter for diversity and inclusion initiatives for our
customers, communities, and employees, and is a member of several EBRGs.
Seema has a Bachelor of Science degree from (IUP) Indiana
University of Pennsylvania in marketing (1994), and a Bachelor of Arts degree
in sociology from Delhi University (1982).
Seema actively supports the Asian cultural events in the City of
Pittsburgh and works closely with other local business leaders. Seema has two
children and resides with her husband in Murrysville, Pa. In her spare time,
she likes to travel and watch movies with her family.