Follow Advertising Best Practices

  • The Web Team applies the following best practices to all Indiana University of Pennsylvania webpages signified by the address “iup.edu” or within the range of Internet and Intranet protocol addresses assigned to Indiana University of Pennsylvania.

    Implementation

    Advertising space cannot be sold at any level of the website. “Advertising” refers to any situation in which the university, or one of its units, receives payment or in-kind gifts in exchange for a link or brand placement on a university webpage. Please see definitions below.

    While advertising cannot be sold at any level, links to commercial vendors may be made in the following specific situations:

    Licensed Software Required for Web Viewing

    The logo or graphic represents licensed software on which a core function of the page is based, e.g., Internet Explorer, Netscape, Adobe Acrobat Reader, RealAudio, VeriSign.

    Links to Separately Contracted Vendor

    The logo or link is to a vendor or other entity separately contracted to provide services to the university, e.g., Aramark, PNC, CSTV.

    Sponsorship Recognition

    Within a unit’s webpage, a logo or link can be displayed at that unit’s second level page or below to acknowledge support of the unit’s mission-related activities through sponsorship. Such logos or links are deemed to be recognition of corporate or other external sponsorship; payment may not be accepted for that link or logo. Please see definitions below.

    Educational Purposes

    The text link provides information for educational or other mission-related purposes, and the university has received no consideration for incorporating that link.

    This policy does not prohibit Web-based sale of non-commercial university products and materials related to Indiana University of Pennsylvania’s educational, research, and service mission.

    Please note: All sponsorships must be coordinated and approved through the Office of Development. Sponsorships not signed off on by the Office of Development will not be posted.

    Definitions

    The following definitions should be considered general and applicable to this policy only.

    Indiana University of Pennsylvania Webpage
    A page created or maintained by or on behalf of Indiana University of Pennsylvania or an office, department, or division of Indiana University of Pennsylvania and located within Indiana University of Pennsylvania’s information technology environment, i.e., signified by the address “iup.edu” or within the range of Internet protocol addresses assigned to Indiana University of Pennsylvania. [Note: Webpage and website may be used interchangeably.]
    Hyperlink or Hypertext Link
    A logo, text, or other identifier incorporating a link to a website external to Indiana University of Pennsylvania, placed on an Indiana University of Pennsylvania webpage without compensation.
    Advertising
    A logo, text, or other identifier incorporating a link to a website external to Indiana University of Pennsylvania, placed on an Indiana University of Pennsylvania webpage in exchange for remuneration or gifts in kind, where that placement is intended to promote or market a service, facility, or product offered by the entity’s website for a commercial purpose. Advertising includes messages containing qualitative or comparative language, price information, or other indications of savings or value, an endorsement, or an inducement to purchase, sell, or use any company, service, facility, or product.
    Qualified Sponsorship
    A logo, text, or other identifier incorporating a link to a website external to Indiana University of Pennsylvania, placed on an Indiana University of Pennsylvania webpage to acknowledge donation of services, products, or financial or research support to Indiana University of Pennsylvania or an office, unit, center, department, or division of Indiana University of Pennsylvania to support mission-related activities. The IRS defines sponsorship as “a payment for which there is no expectation that the sponsor will receive a ‘substantial return benefit.’ The income received by the sponsored organization is not subject to tax as unrelated business income.”
    Banner Ad
    A typically rectangular advertisement placed on a website, above, below, or to the side of the site’s main content area.

    Guidelines for Linking and Presentation

    In all of these cases, a link should provide information for educational or other mission-related purposes, and the university cannot have received consideration for incorporating that link.

    Such links should in no way imply endorsement of products or services offered by the external entity. Any descriptive text accompanying the link should be value-neutral.

    • Acceptable language might include: “For more information: [link].”
    • Unacceptable language: “Check out this great website: [link].”

    Such links should go to the home page of the entity’s website, and, wherever possible, links should not go to pages on which products or commercial services are offered for sale.

    The logo, text, or graphic should not include any qualitative or comparative language or descriptions of the non-university party’s products, services, facilities, or company, including but not limited to price information, inducement to purchase, endorsements, savings, or value.

    Particularly in cases where a group of external hyperlinks is included, the following language is recommended for inclusion: “Links to websites external to Indiana University of Pennsylvania should not be considered endorsements of those websites or any information contained therein.”

    In all cases, the design of departmental or unit pages that incorporate commercial links must be consistent with established graphic and placement standards for university webpages. For example, commercial or text logos or display material may not be placed in the “banner” area, roughly the top of a page, and pop-up notice of sponsorship will not be allowed under any circumstances.

    Links to sponsors or other corporate recognition on a unit’s home page will not be allowed except under special circumstances considered on a case-by-case basis by the university’s Office of Communications/Web Team.

    Submitted graphics of sponsorships must be of high quality and resolution. Our preferred formats are .EPS or .AI files.

    For more information, contact the Office of Communications/Web Team at 724-357-3062 or web-team@iup.edu. The office is located in Sutton Hall, Room 316.