IUP artmark

Summaries

  • Every page on the IUP website must have a summary. Summaries show up in many places on the IUP site and in search engines. All downloadable files must also have summaries.

    A summary should be a one- to two-sentence description of what the page (or document) is about. It should not just repeat the title. Summaries always appear with their page titles, never alone. Summaries appear in collections, underneath page titles in Web searches, and with news post headlines.

    If you don’t add a summary, Ektron will do it for you—and it probably won’t be pretty. That’s because Ektron will just grab the first 300 or characters of the text, whether or not it makes any sense.

    As any page or file can appear in a collection or through a search (including PDFs), everything needs to have a summary included. Be sure to add one when the page layout is created (and review it when the page is updated to make sure it’s still current).

    Here are some ways summaries can be useful:

    • They tell people what they’ll find if they follow the link.
    • They can act as a teaser to get people to follow the link.
    • They supplement a good title. Don’t just recycle or reword the title to create a summary; give an additional, useful piece of information.

    Example: Working with Links on the IUP Website 

    Remember: You may not be using the page or file in a collection, but if someone else adds it to a collection, that summary will appear.