Analytics Reporting Months

  • Month-to-month comparisons are easier if all our months have even numbers of weeks in them.

    So our “reporting months” don’t line up exactly with calendar months. Here’s the schedule:

    2010
    Month Start End Weeks
    February 2010 January 25, 2010 February 21, 2010 4
    March 2010 February 22, 2010 March 28, 2010 5
    April 2010 March 29, 2010 April 25, 2010 4
    May 2010 April 26, 2010 May 30, 2010 5
    June 2010 May 31, 2010 June 27, 2010 4
    July 2010 June 28, 2010 July 25, 2010 4
    August 2010 July 26, 2010 August 29, 2010 5
    September 2010 August 30, 2010 September 26, 2010 4
    October 2010 September 27, 2010 October 24, 2010 4
    November 2010 October 25, 2010 November 28, 2010 5
    December 2010 November 29, 2010 December 26, 2010 4
    2011
    Month Start End Weeks
    January 2011 December 27, 2010 January 30, 2011 5
    February 2011 January 31, 2011 February 27, 2011 4
    March 2011 February 28, 2011 April 3, 2011 5
    April 2011 April 4, 2011 May 1, 2011 4
    May 2011 May 2, 2011 May 29, 2011 4
    June 2011 May 30, 2011 June 26, 2011 4
    July 2011 June 27, 2011 July 31, 2011 5
    August 2011 August 1, 2011 August 28, 2011 4
    September 2011 August 29, 2011 October 2, 2011 5
    October 2011 October 3, 2011 October 30, 2011 4
    November 2011 October 31, 2011 November 27, 2011 4
    December 2011 November 28, 2011 January 1, 2012 5
    2012
    Month Start End Weeks
    January 2012 January 2, 2012 January 29, 2012 4
    February 2012 January 30 , 2012 March 4, 2012 5
    March 2012 March 5 , 2012 April 1, 2012 4
    April 2012 April 2, 2012 April 29, 2012 4
    May 2012 April 30, 2012 May 27, 2012 4
    June 2012 May 28, 2012 July 1, 2012 5
    July 2012 July 2, 2012 July 29, 2012 4
    August 2012 July 30, 2012 August 26, 2012 4
    September 2012 August 27, 2012 September 30, 2012 5
    October 2012 October 1, 2012 October 28, 2012 4
    November 2012 October 29, 2012 November 25, 2012 4
    December 2012 November 26, 2012 December 30, 2012 5