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Marketing (B.S.)

B.S., Marketing

Eberly College of Business and Information Tech.

What You'll Do

Businesses can’t succeed if no one is inspired to buy their products or to use their services. As a Marketing major at Indiana University of Pennsylvania, you’ll learn how to contribute to the success of a business in today’s global economy. You’ll learn to employ professional marketing industry practices and creative problem-solving.

At IUP, you’ll take the business administration core courses. Some of these are Accounting I and II, Legal Environment of Business, Principles of Management, and Business Statistics. You’ll also take courses in your major field such as Consumer Behavior, Marketing Management, Marketing Research, Seminar in Marketing, and Principles of Marketing. Your professors will combine instruction in the technical areas of marketing with coursework designed to strengthen your analytical and communication skills.

You will also have space in your schedule for some additional courses you’ll choose from complementary areas such as Communications, Journalism, or Psychology. Classes you may want to consider include Advertising Writing, Public Relations, Communications Graphics, Issues in International Communications, and Human Motivation.

What You'll Become

The Bachelor of Science degree in Marketing prepares students for careers in such areas as sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing.

According to the Bureau of Labor Statistics, there is keen competition for jobs in advertising, marketing, promotions, public relations, and sales management. Employment in these popular areas is expected to grow at an average rate of 12 percent from 2006 through 2016, according to the bureau’s report.  Many find these jobs satisfying, because the positions are business focused, creative, and closely linked with management.

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Special Features

  • Through the Small Business Institute at IUP, business students work under close supervision of faculty members to assist clients with accounting systems, market studies, computer system installation, business planning, and operations management.
  • Business majors can be involved in a variety of student organizations including International Business Association, Management Association, Phi Beta Lambda, Phi Gamma Nu, Pi Omega Pi, Student Accounting Association, Society for Human Resource Management, Students in Free Enterprise, and Student Marketing Association.
  • The IUP ExcEL Center (Excellence in Entrepreneurial Leadership Center) provides students with opportunities to pursue an entrepreneurial path while in college.
  • The Eberly College of Business and Information Technology offers a variety of scholarships and an honors program.