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Choosing the Right Network

First and foremost, you should be aware of the other university-affiliated organizations or departments that are utilizing social media.

If you are unaware of these accounts, you can view a partial list that shows the main IUP social media accounts, or the complete list of all IUP social media accounts, which shows the main IUP accounts, as well as those of departments and organizations.

If you have completed that first step and determined you belong on a social network, then it is time to decide which network you belong on. To do this, you need to consider a few factors:

Who is Your Audience
The groups that you are trying to reach through social media are one of the largest factors of choosing the correct network.
What is Your Goal
To give your efforts on social media a focus, you should determine a goal and which network will best help you achieve it.
How Much Time Do You Have to Maintain It
Maintaining social media is a lot of work, but the time spent on each daily will be a direct reflection of which network you ultimately choose.