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Social Media Beginner’s Guide

Social media offers a way to directly interact with your audience. But it is not simply posting messages; social media should be managed, planned, and well thought out.

This guide will aid in determining if your department needs to engage in social media, what networks are best for your goals, and how to use several of the popular networks. Also, be sure to review IUP’s Social Media Guidelines.

The Social Media Beginner’s Guide was developed by Brian Bornes.

Before You Begin

Is Social Media Right for You?
Will social media help you achieve your goals? Learn more about reasons for and against setting up and engaging in social media.
Choosing the Right Network
Once you've decided to use social media, you should determine what network is right for you.
IUP in Social Media
IUP has a strong presence in the social networks discussed throughout this guide. Visit IUP’s main social media pages or view the complete list of IUP social media for links to IUP departments, groups, and organizations online.
Social Media Response Flow Chart Document icon
Once you choose what network you plan to use, you’ll need to monitor what people are saying and, sometimes, you’ll need to respond. Be ready by having a hard copy of this response flowchart.
 

Social Media Networks Guide

Facebook
Facebook has many features and can be an effective way to reach current and prospective students, and alumni. Learn more about the tools it has to offer and how to write effectively for this network.
Twitter
Twitter is one of the most booming social networks around, gaining new users at a rate of about 300,000 per day. Learn more about how it works, the tools available, and how to make it work for you.
LinkedIn
LinkedIn is a networking site in every definition of the word. This social network is aimed at literally networking people together professionally. Learn how to effectively use LInkedIn and the tools it offers.
YouTube
YouTube is the perfect network to reach the most people, both university-affiliated and not. Videos have the potential to be seen by millions of people daily. There are a few things to take into account, though.