Below are the services that the Lively Arts can provide for events presented by the College of Fine Arts and its departments. For calendar posts, see the legend below.
The Lively Arts Mark
The new Lively Arts marked (right) was unveiled through our 2011–2012 brochure sent in June 2011. The mark, in addition to the IUP logo and branding elements, is required to be used for all printed and visually electronic materials that are associated with events in the College of Fine Arts, including concerts and exhibits. The details on how to use this properly have been provided to Fine Arts chairpersons and the key event personnel in each department. If you need to use this mark, please contact them or Hank Knerr (hank.knerr@iup.edu) for the appropriate files and procedures.
Please understand that the services we can provide are subject to receiving information accurately and in a timely manner.
Sound Choices
- Press release (as requested)
- Full Web support with hub page, details box, and more
- Picture or graphic
- Print advertisement (as appropriate)
- eLetter blast
- Radio spot (as appropriate)
- News feed
- Calendar post (central and music)
- Box office
- Poster or flyer
Ovations!
- Press release
- Picture or graphic
- Full Web support with hub page, details box, and more
- Print advertisement (usually)
- eLetter blast
- Radio spot (usually)
- News feed
- Calendar post (as appropriate)
- Box office
- House management
- Program content/layout
- Poster or flyer
Theater-by-the-Grove
- Press release (as requested)
- Full Web support with hub page, details box, and more
- eLetter blast
- Radio spot (copy approval)
- News feed
- Calendar post (central, theater, dance)
Dance Theater
- Press release (as requested)
- Full Web support with hub page, details box, and more
- eLetter blast
- Radio spot
- News feed
- Calendar post (C, T, D)
Acorn Theater Project
- Calendar post (if honors or higher end; otherwise, submit through department)
Music Theater
- Press release (as requested)
- Picture or graphic (opera only)
- Print advertisement (opera only)
- Full Web support with hub page, details box, and more
- eLetter blast
- Radio spot
- News feed
- Calendar post (central, music, theater, dance as appropriate)
- Poster or flyer (opera only)
- Program content and layout (opera only)
Music/Non-Subscription Paid
- Press release (as submitted)
- News feed (as submitted)
- Calendar post (central, music)
- Box office
Music/Free
- Press release (as submitted)
- News feed (as submitted)
- Calendar post (central, music)
Music/Student Recital
- Calendar post, submit through department
University Museum
- Press release (as requested)
- Full Web support with hub page, details box, and more
- Picture or graphic
- eLetter blast
- News feed
- Calendar post (central, art)
- Poster or flyer (seasonal)
Kipp Gallery, Professional
- Press release (as submitted)
- Full Web support with hub page, details box, and more (graduate and professional)
- eLetter blast
- News feed (as submitted)
- Calendar post (central, art)
Kipp Gallery, Student
- News feed (as submitted)
- Calendar post (central, art)
Specific Information
Above activities are services that will be produced/provided/generated by the Lively Arts staff. We will work to remind producing groups of the need to provide us with appropriate information. Please be aware that failure to provide that information by the requested deadline will jeopardize proper coverage of that event, sometimes resulting in very minimal to no exposure.
News Releases and News Posts
- As requested: The Lively Arts will remind you approximately four weeks in advance to submit information for a press release, which we will generate. This will be for major series and exhibit events.
- As submitted: It will be the responsibility of the producing entity to take the initiative and submit a news post though the Lively Arts “Suggest a News Item” process or by e-mailing Hank Knerr at hank.knerr@iup.edu.
- The Lively Arts will determine appropriate distribution. News posts regarding professional activity and accomplishments should be submitted directly to your department. For details and links, see the detailed instructions.
Calendar Information and Legend
The Lively Arts online calendar is the only officially recongnized calendar for events within the College of Fine Arts and its departments. All CFA events listed on this calendar are sent to over 70 regional media and related sources (campus, municipal offices, etc.) if received by the fifth of each month by the Lively Arts. Please submit calendar items and any changes or updates by e-mailing Karen Mathe at kmathe@iup.edu.
Posters and Flyers
Although our office will not be doing a flyer or poster for all events, we can distribute them on campus for you if you provide the copies and provide ample time to post (recommend at least 10 days prior to event/opening). We will need 50 to post in campus office/classroom buildings, and an additional one hundred if you wish us to provide to the residence halls. There are numerous templates for making your own flyers available online. We are working to update these flyers as soon as possible.
Where Does It All Go?
News Posts
All IUP employees (1,600+)
All Lively Arts Facebook and Twitter followers (1,800+)
If included on IUP Facebook page (20,000+)
News Releases
- Local newspapers (Indiana, Blairsville, and often beyond)
- Local radio and television news
Posters/Flyers
- Up to 150 on-campus locations and local businesses
e-Letter Blasts
- Over 2,000 contacts wishing additional information on the Lively Arts events sent every two to three weeks
On-Campus E-mail Blasts
Except possibly one at the beginning of the year and in an extreme emergency-provoked basis, we do not send e-mail blasts to employees; and we discourage anyone in doing this. Most recipients find this an intrusion into their workday, and studies have shown that it gives the majority of people a negative image of the sending organization.
