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Publicity and Marketing

Lively Arts logo

Below are the services that the Lively Arts can provide for events presented by the College of Fine Arts and its departments. For calendar posts, see the legend below.

The Lively Arts Mark

The new Lively Arts mark (at right), in addition to the IUP logo and branding elements, is required to be used for all printed and visually electronic materials that are associated with events in the College of Fine Arts, including concerts and exhibits. The details on how to use this properly have been provided to Fine Arts chairpersons and the key event personnel in each department. If you need to use this mark, please contact them or Hank Knerr (hank.knerr@iup.edu) for the appropriate files and procedures.

Please understand that the services we can provide are subject to receiving information accurately and in a timely manner.

Sound Choices

  • Press release (if information is provided by the requested date and submitted to media as appropriate)
  • Full Web support with hub page, details box, and more
  • Picture or graphic
  • Print advertisement (as appropriate)
  • eLetter blast
  • Radio spot (as appropriate)
  • Calendar post (central, student, and music)
  • Box office operation and staffing
  • Poster or flyer (as appropriate)
  • Organizers must handle their own ushering requests through Delta Omicron
Gorell Hall

Ovations!

  • Press release (submitted to media as appropriate)
  • Picture or graphic
  • Full Web support with hub page, details box, and more
  • Print advertisement (usually)
  • eLetter blast
  • Radio spot (usually)
  • News feed
  • Calendar post (as appropriate)
  • Box office operation and staffing
  • House management
  • Program content/layout
  • Poster or flyer

Theater-by-the-Grove

  • Press release (if information is provided by the requested date and submitted to media as appropriate)
  • Full Web support with hub page, details box, and more
  • eLetter blast
  • Radio spot placement
  • News feed
  • Calendar post (central, theater, dance, student)
  • Subscription management
  • Theater is responsible for its at-door sales, displays, publicity photos, posters, and house management operation

Dance Theater

  • Press release (if information is provided by the requested date and submitted to media as appropriate)
  • Full Web support with hub page, details box, and more
  • eLetter blast
  • Radio spot
  • News feed
  • Calendar post (central, theater, dance, student)
  • Dance is responsible for its at-door sales, displays, publicity photos, advertisements, posters, and house management operation

Acorn Theater Project

  • Calendar post (if honors or higher end; otherwise, submit through department)

Music Theater

  • Press release (if information is provided by the requested date and submitted to media as appropriate)
  • Picture or graphic (opera only)
  • Print advertisement (opera only)
  • Full Web support with hub page, details box, and more
  • eLetter blast
  • Radio spot
  • News feed
  • Calendar post (central, music, theater, , student, dance as appropriate)
  • Poster or flyer (opera only)
  • Program content and layout (opera only)
  • For opera, box office operation and staffing, publicity photos, poster, and display
  • Music theater is responsible for house management for all productions

Music/Non-Subscription (Ensemble or Faculty Performance)

  • News post (if submitted two weeks prior to event)
  • Calendar post (central, music, student)
  • Box office operation and staffing if paid event

University Museum

  • Press release (if information is provided by the requested date--generally sent through IUP news services)
  • Full Web support with hub page, details box, and more
  • eLetter blast
  • News feed
  • Calendar post (central, art, student)

Kipp Gallery, Professional

  • Press release (if information is provided by the requested date and submitted to media as appropriate)
  • Full Web support with hub page, details box, and more (graduate and professional)
  • eLetter blast
  • News feed (as submitted)
  • Calendar post (central, art)

Kipp Gallery, Graduate Thesis Exhibits

  • News feed (as submitted)
  • Calendar post (central, art, student)
PAC Lobby

Specific Information

Above activities are services that will be produced/provided/generated by the Lively Arts staff. We will work to remind producing groups of the need to provide us with appropriate information. Please be aware that failure to provide that information by the requested deadline will jeopardize proper coverage of that event, sometimes resulting in very minimal to no exposure.

News Releases and News Posts

  • As requested: The Lively Arts will remind you approximately four weeks in advance to submit information for a press release, which we will generate. This will be for major series and exhibit events.
  • As submitted: It will be the responsibility of the producing entity to take the initiative and submit a news post though the Lively Arts “Suggest a News Item” process or by e-mailing Hank Knerr at hank.knerr@iup.edu
  • News posts for non-series events such as music events not part of Sound Choices, regular Acorn productions, thesis exhibits, etc. will not be sent to the media. Exceptions made be made on occasion if the event/project warrants coverage that rises to the level of interest at or above the level of regular subscription series events.
  • The Lively Arts will determine appropriate distribution. News posts regarding professional activity and accomplishments should be submitted directly to your department. For details and links, see the detailed instructions.

Calendar Information and Legend

The Lively Arts online calendar is the only officially recognized calendar for events within the College of Fine Arts and its departments. All CFA events listed on this calendar are sent to over 75 regional media and related sources (campus, municipal offices, etc.) if received by the fifth of each month by the Lively Arts. Please submit calendar items and any changes or updates by e-mailing Karen Mathe at kmathe@iup.edu.

Posters and Flyers

Although our office will not be doing a flyer or poster for all events, we can distribute them on campus for you if you provide the copies and provide ample time to post (recommend at least 10 days prior to event/opening). We will need 50-75 to post in campus office/classroom buildings, and an additional 100 if you wish us to provide to the residence halls. There are numerous templates for making your own flyers available online. 

Where Does It All Go?

News Posts

  • All IUP employees (1,600+)
  • All Lively Arts Facebook and Twitter followers (2,400+
  • If included on IUP Facebook page (25,000+)

News Releases

  • Local newspapers (Indiana, Blairsville, Punxsutawney, and often beyond)
  • Local radio and television news

Posters/Flyers

  • Over 150 on-campus locations and local businesses

e-Letter Blasts

  • Over 2,000 contacts wishing additional information on the Lively Arts events sent every two to three weeks

On-Campus E-mail Blasts

Except possibly one at the beginning of the year and in an extreme emergency-provoked basis, we do not send e-mail blasts to employees; and we discourage anyone in doing this. Most recipients find this an intrusion into their workday, and studies have shown that it gives the majority of people a negative image of the sending organization.

  • The Lively Arts
  • Performing Arts Center, Room 202
    Fisher Auditorium
    403 South Eleventh Street
    Indiana, PA 15705-1008
  • Phone: 724-357-2787
  • Fax: 724-357-7899
  • Office Hours
  • Monday through Friday: 8:00 a.m.–4:30 p.m.
  • Summer Hours
  • Monday through Friday: 8:00 a.m.–4:00 p.m.