Definitions of some useful web analytics terms.
- % of New Visits
- The percentage of visits by people who have never been to the site before.
- Absolute Unique Visitors
- The number of people who came to the site.
- All Traffic
- A profile that shows all traffic to www.iup.edu, regardless of where the traffic originates.
- Analytics Goal
- A goal that the Web Team has set up within Google Analytics. For instance, one of our goals is for visitors to register for a campus visit. You can see how much your pages contribute to that goal via the goal conversion rate, per visit value, and total goal completion statistics.
- Average Conversion Rate
- A conversion is any event that moves a prospective student closer to applying. The average conversion rate is the percentage of visits that included a conversion. Note that not all conversions can be logged in Google Analytics, so this number is lower than our true conversion rate.
- Average Time on Page
- The average length, in minutes and seconds, of a visit to a particular page.
- Average Time on Site
- The average length, in minutes and seconds, of a visit to the site.
- Bounces
- A single-page visit to the website.
- Bounce Rate
- The percentage of single-page visits.
- External Traffic
- A profile that counts only visits that originate outside of the IUP network.
- Goal Conversion Rate
- Percentage of visitors to a page who complete one of our analytics goals.
- Landing Page
- The page on which a user enters a website. The home page is our most popular landing page, but most visits to our site don’t start at the home page.
- Pages/Visit
- The average number of pageviews in a single visit.
- Pageview
- A single view of a page. Each time someone loads a page into a browser, it counts as one pageview.
- Per Visit Value
- Average “revenue” from a single visit to the website. The formula is Total Revenue/Visits. (This isn’t actual revenue. We assign [somewhat] arbitrary values to various goals; for instance, $1 every time a visitor requests more information.)
- Profile
- A “profile” is the Google Analytics term for a particular view of a website’s analytics. Your reports use two profiles: an “All Visits” profile that shows all traffic to your site, and an “External Only” profile that show only traffic that originates from outside IUP’s computer network.
- Total Goal Completions
- The number of visits to a page by visitors who also completed one of our analytics goals on the same visit.
- Unique Pageviews
- The number of pageviews, with reloads by the same user during the same visit not counted.
- Visit
- One visitor visiting the site. All pages visited by a single visitor within a thirty-minute time frame are counted as a single visit. If a visitor leaves the site for more than thirty minutes and then returns, it is logged as an additional visit.
