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Analytics Reporting Months

Month-to-month comparisons are easier if all our months have even numbers of weeks in them.

So our “reporting months” don’t line up exactly with calendar months. Here’s the schedule:

2010
Month Start End Weeks
February 2010 January 25, 2010 February 21, 2010 4
March 2010 February 22, 2010 March 28, 2010 5
April 2010 March 29, 2010 April 25, 2010 4
May 2010 April 26, 2010 May 30, 2010 5
June 2010 May 31, 2010 June 27, 2010 4
July 2010 June 28, 2010 July 25, 2010 4
August 2010 July 26, 2010 August 29, 2010 5
September 2010 August 30, 2010 September 26, 2010 4
October 2010 September 27, 2010 October 24, 2010 4
November 2010 October 25, 2010 November 28, 2010 5
December 2010 November 29, 2010 December 26, 2010 4
2011
Month Start End Weeks
January 2011 December 27, 2010 January 30, 2011 5
February 2011 January 31, 2011 February 27, 2011 4
March 2011 February 28, 2011 April 3, 2011 5
April 2011 April 4, 2011 May 1, 2011 4
May 2011 May 2, 2011 May 29, 2011 4
June 2011 May 30, 2011 June 26, 2011 4
July 2011 June 27, 2011 July 31, 2011 5
August 2011 August 1, 2011 August 28, 2011 4
September 2011 August 29, 2011 October 2, 2011 5
October 2011 October 3, 2011 October 30, 2011 4
November 2011 October 31, 2011 November 27, 2011 4
December 2011 November 28, 2011 January 1, 2012 5
2012
Month Start End Weeks
January 2012 January 2, 2012 January 29, 2012 4
February 2012 January 30 , 2012 March 4, 2012 5
March 2012 March 5 , 2012 April 1, 2012 4
April 2012 April 2, 2012 April 29, 2012 4
May 2012 April 30, 2012 May 27, 2012 4
June 2012 May 28, 2012 July 1, 2012 5
July 2012 July 2, 2012 July 29, 2012 4
August 2012 July 30, 2012 August 26, 2012 4
September 2012 August 27, 2012 September 30, 2012 5
October 2012 October 1, 2012 October 28, 2012 4
November 2012 October 29, 2012 November 25, 2012 4
December 2012 November 26, 2012 December 30, 2012 5
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