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Using Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage (source: Web Analytics Association).

As a web maintainer, you can obtain web analytics data for your website by signing up for analytics reports.

This section of the Web Team’s site explains how to understand the data you’ll receive and how to use that data to improve your website.

Understanding Your Analytics Reports
An overview of your analytics reports.
The Site Report in Depth
The Site Report gives you overall statistics for your whole website.
The Content Analysis in Depth
The content analysis gives you a page-by-page analysis of each page in your website.
Analytics Reporting Months
Our “reporting months” don’t line up exactly with calendar months. Here’s the schedule.
Analytics Glossary
Definitions of some useful web analytics terms.
Sign Up to Receive Monthly Analytics Reports
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