If you are using video and audio on your website, make sure you put it where Web users expect to find it: on YouTube.
YouTube is currently the world’s second-most-used search engine (Google is the first). Having content on YouTube is a great way to attract attention to your department and to your website.
Advantages of Using the IUP YouTube Channel
While you can create your own YouTube account and post your video, the Web Team can post them on IUP’s YouTube channel for you. This gives you several advantages:
As a YouTube university partner, we can post videos longer than ten minutes
We actively promote our YouTube channel and likely will get your video more viewers than you could on your own.
When your video is part of the IUP YouTube channel, your video can come up as a “Related Video” on other IUP videos, again increasing your exposure.
IUP’s YouTube channel includes links to our major admissions sites, encouraging viewers to move from viewing to applying.
Note that even though your video will be stored on the IUP YouTube channel, you will still be able to:
What Not to Do
One thing to avoid: do not repost a video on the IUP YouTube channel via your own YouTube account.
Videos are ranked, in part, by their popularity. When you split the views of your video between two copies, you’ll get two less popular videos.
That is, viewers are more likely to find your video if there is one copy with 1,000 views than if there are two copies with 500 views each.
