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Best Practices for Marketing

Good content is only the first step. Next, you need to bring visitors to your department site.

When they arrive, you’ll want them not just to read your content, you’ll want them to take an action that helps bring you closer to your goal (for instance: more majors, more graduate students, or a better department reputation).

Know Your Goal and Measure It
Start with a measurable goal in mind.
Know What Makes Your Department Unique
Focus on what makes you unique.
Promote Your Website, On and Off Line
Make sure you are promoting your website on line, off line, and via search engines.
Coordinate Off-Line Ad Campaigns with Your Website
Make sure links “for more information” in off-line ad campaigns actually supply more information.
Use Clear Calls to Action
Don’t just inform—spur your visitors to action.
Use IUP’s YouTube Channel
Want to use video? Ask to have it included on IUP’s YouTube channel.
Make Sure Your Website Is Ready before Investing Time in Social Media
Investing time in social media can pay off—or divert limited resources from more effective strategies.
Follow Advertising Best Practices
Consider these guidelines when linking to commercial vendor websites.
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