Oct. 20, 2009
TO: English and Journalism Teachers
Newspaper and Yearbook Sponsors
Guidance Counselors
I seek your help in informing the students at your school with whom you work of the alternative media academic concentrations available in the Indiana University of Pennsylvania journalism department.
Most people immediately and naturally associate the word “journalism” with newspapers. But the majority of IUP journalism majors have historically expressed a stronger inclination toward the professions of public relations, magazine writing, visual communication and even, at times, advertising and marketing.
This trend is an even stronger one in the first decade of the 21st century as the print newspaper business is dramatically changing. Nearly all papers have online editions, which require reporters and writers skilled in this new style.
So, here in the IUP journalism department, we’re trying to position ourselves to cope with these changes, and we’re trying to emphasize, even more, our PR curriculum, our magazine courses and our visual-journalism classes. In addition, we still prepare our majors for the new online world of newspapers.
Please share with your students this information and the enclosed fliers as well, publications that easily and clearly display the communications options available for individuals interested in an education that can lead to the writing/communications profession – that can result in jobs in public relations, magazines, marketing, advertising and visual communications. And newspapers, in whatever version, too.
I also encourage you and your students, for more information, to visit the IUP journalism department website at www.IUP.edu/journalism. And please don’t hesitate to contact me.
Thanks for your help.
Sincerely,
Randy Jesick
Journalism Chairman
The journalism department offers more than just newspaper-preparation courses. We also offer courses in public relations, magazines, online writing, visual journalism, advertising.
Classes the journalism department has offered to help prepare students for a career in magazines:
- Magazine Principles
- Feature Writing
- Layout, Design and Production
- Publications
- Advertising Writing
- Editing
- News Reporting
- Writing for Print Media
- Photojournalism
- Journalism and Mass Media
- Basic Journalism Skills
- Research Methods in Journalism
- Public Opinion
- Sports Journalism
- Magazine Internship
- Professional PreparationClasses the journalism department has offered to help prepare students for a career in public relations:
Classes the journalism department has offered to help prepare students for a career in public relations:
1. Introduction to PR
2. PR Writing
3. PR Presentation Making
4. PR Problem Solving
5. Social Media PR
6. PR Media Relations
7. PR Fund Raising
8. Entertainment PR
9. PR Event Planning
10. PR Research
11. PR Internship
12. Layout, Design and Production
13. Publications
14. Feature Writing
15. Photojournalism
16. Advertising Writing
17. Public Opinion
18. Editing
19. Magazine Principles
20. Sports Journalism
21. Journalism and Mass Media
22. Writing for Print Media
23. News Reporting
24. Basic Journalism Skills
25. Online Writing
26. Professional Preparation
Just a sampling of where journalism graduates have worked:
People magazine
Forbes magazine
The Wall Street Journal
NASA
Xerox
The Washington Post
The Los Angeles Times
AT&T
Princeton University
Bristol-Myers Squibb
American Federation of Teachers
The Dallas Morning News
Pittsburgh Post-Gazette
H.J. Heinz
DuPont
The Philadelphia Inquirer
Mellon Bank
American Red Cross
Monsanto
IBM
Pennsylvania Blue Shield
University of Pittsburgh Medical Center
Boy Scouts of America
Purdue University
U.S. Department of Defense
U.S. Air Force Academy
U.S. Airways
Penn State University
Mitsubishi
Pennsylvania Power and Light
Ketchum Public Relations
State Farm Insurance
