Skip to Content - Skip to Navigation

Letter to High School and Journalism Teachers, Newspaper and Yearbook Sponsors and Guidance Counselors

Oct. 20, 2009

TO: English and Journalism Teachers
      Newspaper and Yearbook Sponsors
      Guidance Counselors

I seek your help in informing the students at your school with whom you work of the alternative media academic concentrations available in the Indiana University of Pennsylvania journalism department.

Most people immediately and naturally associate the word “journalism” with newspapers. But the majority of IUP journalism majors have historically expressed a stronger inclination toward the professions of public relations, magazine writing, visual communication and even, at times, advertising and marketing.

This trend is an even stronger one in the first decade of the 21st century as the print newspaper business is dramatically changing. Nearly all papers have online editions, which require reporters and writers skilled in this new style.

So, here in the IUP journalism department, we’re trying to position ourselves to cope with these changes, and we’re trying to emphasize, even more, our PR curriculum, our magazine courses and our visual-journalism classes. In addition, we still prepare our majors for the new online world of newspapers.

Please share with your students this information and the enclosed fliers as well, publications that easily and clearly display the communications options available for individuals interested in an education that can lead to the writing/communications profession – that can result in jobs in public relations, magazines, marketing, advertising and visual communications. And newspapers, in whatever version, too.

I also encourage you and your students, for more information, to visit the IUP journalism department website at And please don’t hesitate to contact me.

Thanks for your help.


Randy Jesick
Journalism Chairman

The journalism department offers more than just newspaper-preparation courses. We also offer courses in public relations, magazines, online writing, visual journalism, advertising.

Classes the journalism department has offered to help prepare students for a career in magazines:

  1. Magazine Principles
  2. Feature Writing
  3. Layout, Design and Production
  4. Publications
  5. Advertising Writing
  6. Editing
  7. News Reporting
  8. Writing for Print Media
  9. Photojournalism
  10. Journalism and Mass Media
  11. Basic Journalism Skills
  12. Research Methods in Journalism
  13. Public Opinion
  14. Sports Journalism
  15. Magazine Internship
  16. Professional PreparationClasses the journalism department has offered to help prepare students for a career in public relations:


Classes the journalism department has offered to help prepare students for a career in public relations:

1. Introduction to PR

2. PR Writing

3. PR Presentation Making

4. PR Problem Solving

5. Social Media PR

6. PR Media Relations

7. PR Fund Raising

8. Entertainment PR

9. PR Event Planning

10. PR Research

11. PR Internship

12. Layout, Design and Production

13. Publications

14. Feature Writing

15. Photojournalism

16. Advertising Writing

17. Public Opinion

18. Editing

19. Magazine Principles

20. Sports Journalism

21. Journalism and Mass Media

22. Writing for Print Media

23. News Reporting

24. Basic Journalism Skills

25. Online Writing

26. Professional Preparation


Just a sampling of where journalism graduates have worked:

People magazine

Forbes magazine

The Wall Street Journal



The Washington Post

The Los Angeles Times


Princeton University

Bristol-Myers Squibb

American Federation of Teachers

The Dallas Morning News

Pittsburgh Post-Gazette

H.J. Heinz


The Philadelphia Inquirer

Mellon Bank

American Red Cross



Pennsylvania Blue Shield

University of Pittsburgh Medical Center

Boy Scouts of America

Purdue University

U.S. Department of Defense

U.S. Air Force Academy

U.S. Airways

Penn State University


Pennsylvania Power and Light

Ketchum Public Relations

State Farm Insurance

  • Journalism and Public Relations Department
  • Humanities and Social Sciences Building, Room 404
    981 Grant Street
    Indiana, PA 15705
  • Phone: 724-357-4411
  • Office Hours
  • Monday through Friday
  • 7:30 a.m.–12:00 p.m.
  • 1:00 p.m.–4:00 p.m.