The purpose of the IUP Collegiate Chapter of the American Marketing Association shall be:
- To foster scientific study and research in the field of marketing;
- To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles;
- To improve the methods and techniques of marketing research;
- To develop better public understanding and appreciation of marketing problems;
- To study and discuss legislation and judicial decisions regarding marketing;
- To improve marketing personnel;
- To record progress in marketing through the publication of outstanding papers;
- To encourage and uphold, sound, honest practices, and to keep marketing work on a high ethical plane;
- To promote friendly relations between students, faculty, and businessmen.
Membership in this organization is open to all members of the IUP community. For more information on this organization, please contact the president and/or advisor listed below.
- Bryndan Violette, b.m.violette@iup.edu, President, 717-462-1857
- Dr. Lisa Sciulli, sciulli@iup.edu, Advisor, Department of Marketing, 406C Eberly College of Business, 724-357-5774
