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Elements of the Identity

IUP Seal
The IUP seal is the most formal of IUP’s graphic identifiers and is generally reserved for use in similarly formal and official documents.
IUP Logo
The IUP logo, adopted in the mid 1980s, is the basic building block of the university’s academic visual identity. It, either alone or as a part of the IUP wave artmark, should appear in all publications, advertisements, websites, etc.
Wave Artmark
The IUP wave artmark, which incorporates the academic IUP logo, is the preferred identifier in Indiana University of Pennsylvania’s visual identity system.
IUP Nameplate
The nameplate is used in support of the primary IUP identifiers, and there is a graphic system for combining both into a single unit to clearly communicate that IUP is Indiana University of Pennsylvania.
The Soaring Hawk Artmark
The soaring hawk artmark provides a graphic representation of the university’s mascot, the crimson hawk, for all uses in which the IUP Athletics Crimson Hawks graphics would not be appropriate.
The IUP Wave Design Theme
The IUP wave design theme is an important element of the university’s visual identity system.
There are five official IUP typefaces: Garamond Light Condensed, Warnock Pro, Trajan Pro, Vectora LH, and Gill Sans.
IUP’s official school colors are crimson and gray, and these colors are an important part of the university’s visual identity. As such, it is important to use the correct colors consistently wherever possible.
Departmental/Subunit Identity
Colleges, departments, and offices within the university are identified by placing the name of the unit beneath the university name, using the IUP wave artmark/IUP nameplate combination.
Athletics Logos
The IUP primary athletics logo and its family of supporting logos were introduced in 2007 to establish a separate identity for the university’s athletics teams.
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