The learning outcomes of the Ph.D. program are to produce graduates who:
- Apply communications research methods
- Apply media to instructional and persuasive goals
- Understand and contribute to the development of emerging technologies
- Understand, apply, and continue the development of media ethics
- Advise management on the effective use of media
- Utilize media to optimize learning for children and adults
- Design instructional systems
- Produce video, audio, multimedia, games, simulations, and digital imagery and then apply it into a variety of settings
- Plan, budget, and script media productions
- Produce on-line media