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Parimal Bhagat, Research

Research Interests

  • Relationship marketing
  • Innovation
  • Product Design and Sustainability

Recent Publications

  1. Bhagat, Parimal S. and Andreas Klein (2013), “A Comparative Study of Technological Innovativeness,” in Review of Business Research, Gale/Cengage Publishing.
  2. Sciulli, Lisa M., Parimal S. Bhagat and Charlene P. Bebko (2012), “Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals,” Innovative Marketing, Vol. 8, Iss. 2, p. 91-98.
  3. Bhagat, Parimal S., Madan Batra and Amandine Miodek (2011), “A Comprehensive Sustainability Index,” International Journal of Business Strategy, Vol. 11, No. 1.
  4. Byramjee, Framarz, Parimal Bhagat, Krish Krishnan and Pankaj (2010), “Confirmatory Testing of the M-Commerce Success Model with Structuring Equations Modeling, and its Mobile Technology Implications,” Journal of the Academy of Business Education.
  5. Klein, Andreas and Parimal Bhagat (2010), “We-commerce: Evidence on a New Virtual Commerce Platform,” The Global Journal of Business Research.
  6. Bhagat, Parimal, Mohamed Albohali and Framarz Byramjee (2010), “A Tale of Two Partners: Differences in the Relationship Development of Buyers and Sellers in a Negotiation”, PES Business Review, vol. 5 (1).
  7. Bhagat, Parimal, Andreas Klein and Varinder Sharma (2009), “The Impact of New Media on Internet-based Group Consumer Behavior,” Journal of the Academy of Business and Economics, Vol. 9, No. 3.
  8. Bhagat, Parimal (2009), “Relationship Development: Tracking the Formation of Relationship Commitment in a Controlled Setting,” in Journal of Relationship Marketing, 8:267-278, Routledge: Taylor & Francis Group.
  9. Byramjee, Framarz, Parimal Bhagat, Krish Krishnan and Pankaj (2009), “M-Commerce Success Model: User Perspective of Mobile Technology Applications”, Journal of Digital Business.
  10. Byramjee, Framarz, Parimal Bhagat and Andreas Klein (2009), “The Moderating Role of Relationship Quality in Determining Total Value Orientation”, Global Journal of Business Research, 2009.

Conference Presentations

  1. Bhagat, Parimal S. and Charlotte Georgeault (2013), “Toward a Sustainable Enterprise”, 13th International Conference on Knowledge, Culture and Change in Organizations, 13-14 June, Vancouver, Canada.
  2. Bhagat, Parimal S. (2012), “Consumer neuroscience approach to studying the impact of Social Media Communications,” 2012 American Marketing Association Summer Educators’ Conference, Chicago, August 17-19.
  3. Bhagat, Parimal S., Andreas Klein and Rajendra Garg, (2011), “Grassroots Innovation: A Multi-country Study of Consumers of Technology-enhanced Products,” 2nd Annual Global Conference on Entrepreneurship and Technological Innovation 2011 (Dec 1-3), Mumbai, India.
  4. Bhagat, Parimal S. (2011), “Is Social Media Taking Over Marketing Communications? A Discussion of Future Research Opportunities,” Panel Discussion at the 2011 Summer Marketing Educators’ Conference, August 5-7.
  5. Byramjee, Framarz and Parimal S. Bhagat (2010), “Comparative Interpretations of Analytical Methods of Empirical Testing of the M-Commerce Success Model and their Mobile Technology Implications”, Presentation at the NASMEI Conference, Chennai, July.
  6. Klein, Andreas and Parimal Bhagat (2010), “We-commerce – Towards a New Paradigm for Virtual Commerce,” Global Conference on Business and Finance, Kailua-Kona, Hawaii, Jan. 3-6.
  7. Bhagat, Parimal, Andreas Klein and Rajendra Garg (2010), “A Preliminary Analysis of Technological Innovativeness between U.S. and Indian Consumers,” International Conference on Management of Emerging Paradigm Conflicts in a Globalizing World, 8-9 January, 2010, Bangalore, India.
  8. Bhagat, P. S., Klein, A., & Sharma, V. (2008). “The Role of Social Media in Influencing Consumer Flocking on the Internet”. American Marketing Association Summer Educators’ Conference, August 2008, San Diego, California.
  9. Ahmed, I., Bhagat, P., & Dinero, S. C. (2008).  “Marketing Culture-based Products”. Eastern Academy of Management. May 2008, Washington, D.C.
  10. Byramjee, Framarz and Parimal S. Bhagat (2008), “The Impact of Service Quality and Customer Value on Firms’ Outsourcing Decisions”, Academy of Business and Information Technology 2008 conference, May 1-3, Pittsburgh.
  • Marketing Department
  • Eberly College of Business and Information Technology, Room 402
    664 Pratt Drive
    Indiana, PA 15705
  • Phone: 724-357-3170
  • Fax: 724-357-1379
  • Office Hours
  • Monday through Friday
  • 8:00 a.m. – 12:00 p.m.
  • 1:00 p.m. – 4:30 p.m.