IUP at Northpointe and Butler County Community College have partnered to offer the Bachelor of Science degree in Marketing. Students will complete all degree requirements by attending classes on the IUP at Northpointe Campus. The Marketing major is designed to prepare its students for a wide range of careers in private and public sector marketing, including sales management, retailing, brand management, advertising, distribution and logistics, customer relationship management, marketing research, public relations, marketing for nonprofit organizations, e-commerce, and international marketing. The program focuses on integrating technical knowledge in all areas of marketing with analytical and communication skills to prepare students for the challenges of the global competition in the twenty-first century.
Download a copy of the booklet detailing this program.
