To give your efforts on social media a focus, you should determine a goal and which network will best help you achieve it.
To do so, consider the following questions:
- Do you want to reach a specific audience?
- Do you want to reach the largest audience possible?
- Do you want to set up networking possibilities?
Answering these questions will help you decide which network would best fit your department or organization. Compare your goals to the networks using the chart, below.
Social Networks and What Each Can Help You Do
Network
|
Goals
|
Facebook
|
Reach current/prospective students & Alumni
Large network with many users
|
Twitter
|
Large network with many users
Reach Current/Prospective students & Alumni
|
LinkedIn
|
Subgroup to Alumni Page creates many networking opportunities
|
YouTube
|
Reach large audience inside and outside of the university setting
|
Another factor when choosing a social network is time. How much do you have to maintain it? Find out how much time it takes for each network to be successful.
