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What is Your Goal

To give your efforts on social media a focus, you should determine a goal and which network will best help you achieve it.

To do so, consider the following questions:

  • Do you want to reach a specific audience?
  • Do you want to reach the largest audience possible?
  • Do you want to set up networking possibilities?

Answering these questions will help you decide which network would best fit your department or organization. Compare your goals to the networks using the chart, below. 

Social Networks and What Each Can Help You Do

Network

Goals

Facebook
Reach current/prospective students & Alumni
Large network with many users
Twitter
Large network with many users
Reach Current/Prospective students & Alumni
LinkedIn
Subgroup to Alumni Page creates many networking opportunities
YouTube
Reach large audience inside and outside of the university setting

Another factor when choosing a social network is time. How much do you have to maintain it? Find out how much time it takes for each network to be successful.