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Who is Your Audience

The groups that you are trying to reach through social media are one of the largest factors of choosing the correct network.

Below is a chart of what network might be the best place to reach specific audiences for your department or organization.

Network

Audience

Facebook
Current/Prospective Students
Alumni
Twitter
Current/Prospective Students
Alumni
Faculty/Staff
LinkedIn
Alumni
Faculty/Staff
YouTube
Current/Prospective Students
Alumni

In addition to identifying the audience or audiences you want to reach, you should set goals for social media.