Definition: Integrated marketing and communications is a comprehensive, coordinated, institution-wide effort to communicate mission-critical values and messages in ways that target audiences notice, understand, and respond to. (Stamats)
A. Elevate the Visibility of IUP Through Implementation of an Integrated Marketing Communications Plan
Strategies:
- Identify and promote IUP identity through consistent branding
- Strengthen, enhance and expand university (institutional) marketing and promotion efforts regionally, nationally, and internationally
- Identify and market programs of distinction
- Use electronic technology to advance and promote a consistent IUP brand
B. Brand IUP on the Local, National, and International Scale by Using the Brand Promise
Strategies:
- Promote achievements and successes to improve IUP’s image
- Market and promote IUP regionally through connections with local high schools
- Enhance relationships with local and regional media outlets
C. Enhance IUP Spirit and Pride Among All Members of the University Community
Strategies:
- Improve and expand vehicles and systems for cross-campus communication on major events and information
- Offer alumni a variety of ways for engagement with IUP
- Engage all members of the university community in supporting the advancement and promotion of IUP
