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Marketing and Promotion

Definition: Integrated marketing and communications is a comprehensive, coordinated, institution-wide effort to communicate mission-critical values and messages in ways that target audiences notice, understand, and respond to. (Stamats)

A. Elevate the Visibility of IUP Through Implementation of an Integrated Marketing Communications Plan

Strategies:

  1. Identify and promote IUP identity through consistent branding
  2. Strengthen, enhance and expand university (institutional) marketing and promotion efforts regionally, nationally, and internationally
  3. Identify and market programs of distinction
  4. Use electronic technology to advance and promote a consistent IUP brand

B. Brand IUP on the Local, National, and International Scale by Using the Brand Promise

Strategies:

  1. Promote achievements and successes to improve IUP’s image
  2. Market and promote IUP regionally through connections with local high schools
  3. Enhance relationships with local and regional media outlets

C. Enhance IUP Spirit and Pride Among All Members of the University Community

Strategies:

  1. Improve and expand vehicles and systems for cross-campus communication on major events and information
  2. Offer alumni a variety of ways for engagement with IUP
  3. Engage all members of the university community in supporting the advancement and promotion of IUP
  • President’s Office
  • Sutton Hall, Room 201
    1011 South Drive
    Indiana, PA 15705
  • Phone: 724-357-2200
  • Fax: 724-357-3060
  • Office Hours
  • Monday through Friday
  • 8:00 a.m.–12:00 p.m.
  • 1:00 p.m.–4:30 p.m.