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Marketing Program

The non-credit Marketing Program is designed for individuals who have or anticipate having sales, advertising, marketing, promotion, public relations, and e-commerce responsibilities within an organization. The program will provide participants with tools and techniques to develop sales, advertising, and marketing tactics and strategies, prepare implementable plans, and participate in real-world case studies to increase their knowledge and decision-making skills in their organizations.

The Marketing Program is a 30-hour program consisting of six sessions:

  • Marketing Basics
  • Marketing Research
  • Advertising and Branding
  • Personal Selling
  • E-Commerce
  • Marketing Strategy


  • Eberly College of Business and Information Technology
  • Suite 401
    664 Pratt Drive
    Indiana, PA 15705
  • Phone: 724-357-7889
  • Fax: 724-357-4785
  • Office Hours
  • Monday through Friday
  • 8:00 a.m.–12:00 p.m.
  • 1:00 p.m.–4:30 p.m.