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Hwang and Bowers Studying Consumer Purchases by Young Adolescents

Eun Jin Hwang, associate professor of fashion merchandising, and Fredalene Bowers, professor of child development and family relations, presented a research paper at the Child and Teen Consumption Conference, University of Edinburgh, Scotland, in April 2014. 

Hwang and Bowers are conducting an ongoing research study comparing consumer purchases by young adolescents in two countries: “Self-Construals on Young Korean and U.S. Consumers' Decision-Marking Styles on Clothing Purchases.”

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