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Kick Off of Find Your Success Marketing Campaign

We, in the Office of Communications, hope that you have noticed a different look to the IUP website and Facebook page this week with our new “Find Your Success” tagline.

You’ll be seeing a lot of this new tagline in advertisements (especially in western Pennsylvania) and in selected publications.

This new marketing theme was not difficult to develop. IUP is about success—especially helping our students to create their own successes, both while they’re studying here and in their lives after graduation.

This new “Find Your Success” theme builds on the powerful messages of our students featured in the “Get My Story” advertising campaign to let everyone know that IUP is about success.

We tested this tagline with several different audiences, and we listened to surveys that told us what prospective students—and parents—were looking for in a university. It’s pretty simple: excellent academics at an affordable price and success after graduation. We believe IUP offers both, and we want everyone to know it.

We believe this ongoing campaign will be highly effective in generating broad positive awareness of IUP, and we hope that you take pride in these positive IUP messages.

Take a look at the commercial, and find out more about the “voice” behind it. 

find your success page capture_310 px

Office of Communications and Marketing

Posted on 9/18/2013 9:49:00 PM

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