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Six O’Clock Series Highlights the Effects of Social Media on Careers

Zachary Saeve, graduate assisstant in the Career Development Center, moderated the presentation “Social Media: What it does 4 ur career” at the Six O’Clock Series on March 4, 2013.

His initial question asked about the job search and hiring process. Alumna Niki Scrudato answered: “Every applicant, along with their resume, is thoroughly searched on Facebook, Twitter, LinkedIn, Google+, and other social media sites.”

This was the evening’s keynote message: everything associated with your profile, every tweet, every Facebook photo—they’re all fair game and they are used by employers to evaluate you as a potential applicant. The good news is, there are ways to use this in your favor.

Scrudato graduated from IUP with her B.A. in Journalism. From there, she worked for SnapRetail and focused on social media and e-mail marketing. She currently works for GNC in the ecommerce field and has a wealth of experience with social media. Niki was joined by Michele Papakie, IUP alumna and current assistant professor of Journalism and Public Relations. Papakie routinely incorporates social media into her courses and teaches their use for positive self-promotion. Both panelists discussed the use of social media sites such as LinkedIn as a way of establishing a professional profile and as a way of networking with other professionals.

Saeve concluded the evening with a presentation on other social media sites such as Google+ and others that can be used to monitor and manage your online presence. In addition, he emphasized the role of the Career Development Center in aiding students with resume reviews, mock interviews, and advice for online profiles.

The Career Development Center will be sponsoring free transportation to the March 13 Western Pennsylvania Collegiate Job and Internship Fair in Monroeville. To learn more about this and other events, please visit the Career Development Center website.

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