Web maintainers and others are invited to participate in a Web writing “boot camp” from 1:00 p.m. to 2:00 p.m. on December 6, 7, and 8, 2011 in Stabley Library, room 210.
The three-part webinar, “Web Writing Boot Camp: Strategies, Techniques, and Tools to Write Web Content That Will Be Read,” will be presented by Dr. Michael Powers, IUP’s interim director of Communications, as part of Higher Ed Experts’ series of webinars and master classes.
The webinar will be provided free of charge to anyone in the IUP campus community. Topics to be covered include:
- Contexts: what’s different about Web writing?
- Web writing as conversation
- Six tips for better Web writing right now
- Getting to know your users
- Keyword research and placement
- Genres of Web writing
- Writing for social media
- Content strategy
- Assessment
Participants may also complete two optional homework assignments.
More details on the boot camp content are available on the Higher Ed Experts’ website.
To reserve your place, send an e-mail to web-team@iup.edu.
