Skip to Content - Skip to Navigation

Powers Presents on Website User Research

Dr. Michael Powers, Director of Web Services, presented “Fast, Cheap, and Actionable: Creating an Affordable Website User Research Program” at the CUPRAP Spring Professional Development Conference in Hershey, Pa. on March 17, 2011.

The presentation discussed affordable research methods for finding out more about visitors to a website, including usability studies, surveys, card sorts, navigation tests, layout tests, and A/B testing. Also discussed was tracking this information over time as part of a continuous improvement program.

Slides from the presentation are available on SlideShare.

Posted on 3/24/2011 2:30:47 PM

Recent News

    Subscribe to the Communications and Marketing News Feed

    RSS Feed

    • Communications and Marketing Office
    • Sutton Hall, Room 316
      1011 South Drive
      Indiana, PA 15705
    • Phone: 724-357-3062
    • Fax: 724-357-5512
    • Office Hours
    • Monday through Friday
    • 8:00 a.m. – 12:00 p.m.
    • 1:00 p.m. – 4:30 p.m.