The Marketing Department has procured funding from an IUP grant to establish a NeuroMarketing Lab. Dr. Charlene Bebko will spearhead this initiative with assistance from Dr. Parimal Bhagat. This lab will feature cutting-edge EEG and eye-tracking technologies.
This lab will serve the purpose of educating Marketing majors in the applications of neuroscience in marketing. Further, several faculty members in the department expect to conduct research experiments with these technologies.
