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Su Publishes on Sportswear Brand Personality and Equity

Jin Su, associate professor of Fashion Merchandising, published the article “Brand Personality and Brand Equity: Evidence from the Sportswear Industry” in the peer-reviewed Journal of Product & Brand Management.

Posted on 4/23/2015 2:16:51 PM

Su Presents Fashion Branding Research at International Textile and Apparel Association Conference

Jin Su, associate professor of Fashion Merchandising, presented on the personalities that are specifically associated with denim jeans brands from the customer’s perspective, and examined the relationships between the various dimensions of consumer-based brand equity in the context of fast fashion brands.

Posted on 12/16/2014 2:53:20 PM

Blood Awarded the Rutherford Teaching Challenge

Janet Blood was awarded The Rutherford Teaching Challenge for her project based on Emile Zola’s story “The Ladies’ Paradise.”

Posted on 12/4/2014 10:16:36 AM

Blood Presents Two Custom Designs at International Textile and Apparel Association Conference

Janet Blood presented two custom designs at the International Textile and Apparel Association Annual Conference in Charlotte, NC.

Posted on 12/4/2014 10:14:14 AM

Su Discusses Global Supply Chain Perspective, Adolescents’ Clothing Brand Sensitivity

Jin Su, Human Development and Environmental Studies, presented papers at the 2014 Asian Consumer and Family Economics Association Conference in Taipei, Taiwan, July 9–11.

Posted on 10/3/2014 1:12:04 PM

Su Receives Outstanding Researcher Award

Jin Su, Human Development and Environmental Studies (Fashion Merchandising program), has been chosen as this year’s College of Health and Human Services recipient of the Outstanding Researcher Award from the IUP Research Institute.

Posted on 3/28/2013 12:25:53 PM

Su Publishes on Strategic Sourcing in Textile and Apparel Industry

The paper by Jin Su, Human Development and Environmental Studies, examines how strategic sourcing impacts buyer-supplier relationship, supplier evaluation, and sourcing performance from the buying firm’s perspective.

Posted on 3/13/2013 10:29:26 AM

  • Human Development and Environmental Studies Department
  • Ackerman Hall, Room 207
    911 South Drive
    Indiana, PA 15705
  • Phone: 724-357-2336
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