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Marketing Department News: February 2013

Bebko, Bhagat, and Scuilli Publish on Eye Tracking Analysis

Marketing professors Charlene Bebko, Parimal Bhagat, and Lisa Sciulli published “Eye Tracking Analysis: Engagement Levels and Donor Tendencies Using Print Advertisements with Emotional Appeals” in the current issue of Innovative Marketing.

Posted on 2/27/2013 10:28:43 AM

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