Marketing professors Charlene Bebko, Parimal Bhagat, and Lisa Sciulli published “Eye Tracking Analysis: Engagement Levels and Donor Tendencies Using Print Advertisements with Emotional Appeals” in the current issue of Innovative Marketing.
Posted on 2/27/2013 10:28:43 AM
The Marketing Department has procured funding from an IUP grant to establish a NeuroMarketing Lab. Dr. Charlene Bebko will spearhead this initiative with assistance from Dr. Parimal Bhagat. This lab will feature cutting-edge EEG and eye-tracking technologies.
Posted on 11/4/2010 8:45:04 AM
