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Marketing Department News

Bebko, Bhagat, and Scuilli Publish on Eye Tracking Analysis

Marketing professors Charlene Bebko, Parimal Bhagat, and Lisa Sciulli published “Eye Tracking Analysis: Engagement Levels and Donor Tendencies Using Print Advertisements with Emotional Appeals” in the current issue of Innovative Marketing.

Posted on 2/27/2013 10:28:43 AM

NeuroMarketing Lab to be Launched Soon

The Marketing Department has procured funding from an IUP grant to establish a NeuroMarketing Lab. Charlene Bebko will spearhead this initiative with assistance from Parimal Bhagat. This lab will feature cutting-edge EEG and eye-tracking technologies.

Posted on 11/4/2010 8:45:04 AM

  • Marketing Department
  • Eberly College of Business and Information Technology, Room 402
    664 Pratt Drive
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