We know you don’t have much time to spend on your department website.
The Web Team spends all its time working on websites. We are fully aware that creating and maintaining a website takes time.
Doing a good job of maintaining your website takes even more time. Professional-level website design involves an understanding of:
And more. More than likely, most faculty members will find these disciplines to be completely outside their fields of study.
Of course, that’s all aside from the technical skills required. That is, aside from knowing how to use Ektron (which, frankly, isn’t the easiest thing to use).
And—by the way—maintaining the department website probably isn’t in your job description, and probably doesn’t count toward promotion and tenure.
Nonetheless, your website does need to be maintained, and it’s up to you to do it.
Consult the checklist.
Our Best Practices for Department Websites includes a checklist, subtitled What to Do If You Don’t Have Time to Do Much. It’s a list of tactics for your website, from the most basic to the most advanced. It’s also a great way to get started with our best practices document.
We’ve arranged the list in the order you should take each action, putting the items with the greatest effectiveness first. If you’ve read our past posts you won’t be surprised to see that getting your news and events in order comes up pretty early on this list.
(You might also notice that the third item on the list requires a couple of page elements—the various calls to action—that we haven’t yet released. They are on the way. You can see a preview of the undergraduate admissions calls to action over on the IUP 360º website.)
More than anything else, your department website needs good content, and the checklist is oriented toward walking you through the process of developing good content.
So if you’re wondering what the next step for your website is: check out the checklist.
If our news feeds were more like blogs, there would be a comment section right here, and we could take comments and answer your questions right here. In lieu of a comments section, send your comments and questions to firstname.lastname@example.org and we’ll address them in a future post.
Next time, we’ll be taking a look at Facebook, and whether or not you should consider creating a Facebook page for your department.
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