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Bebko, Bhagat, and Scuilli Publish on Eye Tracking Analysis

Posted on 2/27/2013 3:28:43 PM

Marketing professors Charlene Bebko, Parimal Bhagat, and Lisa Sciulli have published the article “Eye Tracking Analysis: Engagement Levels and Donor Tendencies Using Print Advertisements with Emotional Appeals” in the current issue of Innovative Marketing.

This research was compiled from data using eye tracking with print advertisements with emotional appeals. Eye tracking technology has evolved recently into a very robust marketing research tool.

Department of Marketing